Question 1

Is Shopify or a custom Next.js store better?

Accepted Answer

Choose Shopify to launch fast and not manage infrastructure. Choose a custom Next.js store when your catalogue, checkout, or content needs go beyond what themes and apps allow. Most new D2C brands should start on Shopify.

Question 2

When should I move off Shopify to custom?

Accepted Answer

When you are paying for several apps to patch missing features, fighting the theme on every campaign, or losing conversions to a slow checkout you cannot fix. That friction is the signal you have outgrown the platform.

Question 3

What is a headless Next.js store?

Accepted Answer

A custom storefront built in Next.js that pulls products from a commerce backend. It gives full control over speed, design, and unusual flows like bundles, subscriptions, and regional pricing.

Question 4

Will moving off Shopify hurt my SEO?

Accepted Answer

Only if you skip the migration plan. Map every URL and set up redirects so your rankings and links survive the move to custom.