Question 1

Should a startup start with Google Ads or Meta Ads?

Accepted Answer

Start with Google Ads if people already search for what you sell, and Meta Ads if you need to create demand for something people do not yet know to look for. Match the platform to whether demand already exists.

Question 2

Which is cheaper, Google Ads or Meta Ads?

Accepted Answer

Meta usually gives cheaper reach and impressions, while Google costs more per click but often converts to a first sale faster because the intent is already there.

Question 3

Should I split my ad budget across both platforms?

Accepted Answer

Not with a small test budget. Fund one channel to a real, profitable result before adding the second — a half-funded test on two platforms usually teaches you nothing.

Question 4

What do I need before running any ads?

Accepted Answer

Install conversion tracking before spending the first rupee, and set a clear cost-per-lead target so you can tell whether the channel is working.