Question 1

How much does the WhatsApp Business API cost in India?

Accepted Answer

There are two layers: Meta's per-conversation charge (a few rupees each, varying by category) plus a provider platform fee that typically starts around ₹1,000–₹3,000 per month.

Question 2

Is WATI the cheapest WhatsApp API provider?

Accepted Answer

Not always. WATI leads on inbox polish, while AiSensy and Interakt often win on price for high-volume broadcasting. Compare total cost = Meta charges + platform fee.

Question 3

Why do marketing messages cost more on WhatsApp?

Accepted Answer

Meta prices conversations by category. Marketing templates cost more than utility and authentication messages, and user-initiated service conversations are often the cheapest.

Question 4

Can I switch WhatsApp providers later?

Accepted Answer

Yes, but confirm before signing that you can export your contacts and chat history, so a move does not cost you your data.